Build& Bulk

Exactly what I do. How I do it.

A 4 day a week hypertrophy programme with in app video demos, a set logger that remembers your last weight and reps, and the diet plan to go with it.

Cole Anderson James standing front on in the gym

6+ years on it. 8 sessions. 40 exercises.

Cole Anderson James from behind, hitting a back double biceps

WelcomeCole Army

This is not a plan I knocked up using AI, or just for the sake of it. I get asked a lot how I train, so I took the time to write it all down for the people who are interested.

This is exactly what I do, in the exact order I do it, with the same free weights and machines. Genetics aside, it is how I built a decent little physique. If you want to train like me without the admin, this is the blueprint.

The programme

The exact plan I have been running for 6+ years. Four muscle groups, four sessions a week, and eating clean. It built the muscle, it keeps me feeling good, and I still have not got bored of it. If it's not broke, don't fix it.

Eight workouts in total. Two weeks that alternate, so you never run the same session twice in a row. Train them on whichever days suit you.

Three working sets an exercise, every one to failure. Not to fatigue, not to fed up. Each exercise has its own rep target in the app. Hit it on all three sets and the weight goes up next time. Reps drop back down and you start climbing again. That's the whole thing.

Get the 40 exercises
The Build & Bulk app showing the next workout, Day 2 Back and Triceps, six exercises, about 52 minutes

Inside the app

The whole lot sits in one app you open at the gym, on your phone, between sets. No printouts, no spreadsheet, nothing to remember.

Logging a set in the Build & Bulk app, with last session's weight and reps beside today's

Beat your last session

Every set shows what you lifted last time. No guessing, no scrolling back through your notes.

A form video playing inside the Build & Bulk app

Watch me do it

Tap play between sets and copy the form. Every exercise, filmed by me. No hunting through YouTube.

The progress screen in the Build & Bulk app, showing a bench press going from 80kg to 100kg

Watch the numbers go up

Every lift, every PB, your bodyweight. All of it kept for you, nothing to write down.

The diet, sorted

High protein, proper food, meals you actually want to eat. No weighing every gram, no giving up the stuff you like. The full plan is in the app.

Train like me
The nutrition screen in the Build & Bulk app, showing daily calories and macro targets

Wall of fame

“Hopefully I can get through 90 days this time, unlike S.A.S.”
Yack Yoseph
“Hoping this will make me look less ogre-ish.”
Mash
“Trust me, he’s big.”
Crystal
Cole Anderson James shouting through a front double biceps

Get full access

Launch price

One time purchase

£16.99

  • 2 alternating weeks of the exact splits I use
  • Weight and rep tracking on every session
  • Every exercise filmed by me, so you can copy the form set by set
  • The full diet plan I use
  • Lifetime access for one payment

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FAQ

What exactly do I get?
The plan I have been using for 6+ years, with guided video for form, weight and rep tracking, and the diet plan I use to maximise muscle growth. It all runs in your browser, nothing to download.
Who is it for?
Beginner or advanced, anyone who wants to get the most out of their time in the gym, or wants to spice up their routine without sacrificing their lifestyle.
How do I log in?
No passwords. The moment you pay I send a sign-in link to the email you used at checkout, and that email is your account. Any time you want back in, hit Log in and enter the same email for a fresh link.
How long do I get access?
Lifetime. It is a one time purchase of £16.99, not a subscription. Pay once, train on it for as long as you like. I have been running this for 6+ years and I am still growing.
What are the video form guides like?
Short demos of every exercise in the programme, filmed by me, playable inside the session logger while you train. No hunting through YouTube between sets.
Do I have to train on set days?
No. Four sessions a week is the target, but you pick the days. Log whichever session you want, whenever you get to the gym, and the app keeps your place in the rotation.
What kit do I need?
A gym you can get to four days a week, with the free weights and machines any commercial gym has. Nothing specialist, no home setup, no bands. Take your phone in and the app handles the rest.
How do I get help?
DM me on Instagram at coleanderson.j and I will get back to you. DM me on Instagram